In a crowded online marketplace, it is challenging to make your brand stand out from the pack. There is no dearth of platforms to reach your target base, but then it’s an entirely different matter to pick and choose one that allows you to connect immediately with your target audience. A top content audit consultant in Australia will help you to organise, scrutinise, and analyse your content and develop further informed, engaging, coherent and intuitive content that will help you turn into an industry-leading influencer and thought leader.
The entire mission or objective of a content audit is to determine whether the content you have placed on various platforms like your website, social media, etc. is relevant to your target audience and commensurate with the goals and objectives of your organisation. The qualitative analysis of content is essential if it is to succeed in its primary purpose of leaving a quick and lasting impression on the readers and aiding in their decision-making process.
A content audit is the cornerstone of any content marketing strategy or campaign as it allows you to find answers to questions such as:
- Does the content establish a real connection with your customers?
- Does it convey the message intended?
- Does it support your brand and take it to the next level?
- Is the content informative, entertaining, consistent and accurate enough to deliver long-lasting business results?
- Is the content optimised for search so that you are able to place it at the right time in front of the right audience?
- Do you have all the relevant tools and software to help you create result-driven thought-provoking content?
- Can you measure the success of your content in achieving its goals?
There is no denying the fact that content audit is a time-consuming process and for this reason, organisations often outsource it to a professional content audit strategist in Australia.
A top content audit consultant first creates a content inventory and GAP Analysis to identify areas where new content is required and then plans how to fit that new content your content marketing strategy. A top content audit consultant in Australia will help you:
It is best to identify and nip any content shortcomings in the bud and early detection of problems will allow you to proactively address then.
Determine if the audience is aware of your content
In-depth knowledge of web analytics is essential here. It takes the guesswork out of content marketing by helping you find out what content and what pages in particular — are receiving the most and the least attention of your visitors. The data gathered is of immense value as it helps you tailor your content strategy accordingly.
Is the content correct, coherent and consistent?
Does the page copy maintain consistency throughout? Are spelling, punctuation, grammar, sentence structure, etc. correct and consistent? These basics are the cornerstone of success. Are the images relevant to the information being presented and are they in appropriate places? Does the page accurately follow abbreviations and acronyms standard and most suited to your target market?
Contact us today and let us help you pinpoint gaps and problems, as well as to identify strengths and opportunities so that you deliver customer-centric content that converts.